Learn now what is collective creativity and achieve better results in your company!

Imagine that you have a problem at hand and do not know how to solve it, maybe because you do not yet have the knowledge to heal it or because you have no action. How would you solve this problem?

Constant innovation is fundamental, for a company to achieve the desired results and continue to aggregate quality products and services for its customers. However, innovation is a great challenge for many organizations.

Therefore, companies' search for creative people is increasing. Thus, a new concept can be decisive to solve the problem of innovation difficulty and also align all professionals of the institution: collective creativity.

To better understand these strategies, we will address the following topics:

• What is Collective Creativity?
• How does Collective Creativity work?
• What are the advantages of Collective Creativity?
• 4 tips to stimulate Collective Creativity!

What is Collective Creativity?

The concept of creativity is very intuitive, but its association has always been an individual characteristic. Given this, the concept of collective creativity brings a new perspective to this skill.

As the term itself already says, collective creativity refers to the use of a set of people with different knowledge and experiences to propose new ideas for a company.

In addition, this concept of creativity can be very efficient, after all, if an innovative idea can already be very productive when the thought of individually, imagine it only when thought by several professionals who have worked on it with creativity and innovation.

However, contrary to what is imagined, collective creativity cannot be defined as "joint brainstorming", but rather as an initiative to manage, test, and implement ideas stimulated by joint creativity.

And within this context, do you know what brainstorming is?

What is brainstorming?

Brainstorming, also characterized as a "storm of ideas", is a method used to create and explore the creative capacity of individuals or groups. The technique proposes that a group of people gather and use their thoughts and ideas so that they can reach a consensus in solving problems, with the suspension of judgment and chain reaction.

The Brainstorming technique was created in the 1940s by an advertiser named Alex Osborn and can be used in any context. The premises for its development are a team engaged in solving a problem, and the freedom to be creative by generating ideas for a possible solution.

How does Collective Creativity work?

The management of collective creativity is an important function of any successful leadership. Therefore, understanding its operation is very relevant for companies.

Linda Hill, in her Ted Talks on "How to manage collective creativity", states that the main conclusions of her research on this subject point out that collective creativity has 3 fundamental pillars:

• Creative embrace: refers to the process of creating a forum of ideas in a joint way, where the intention is for the different contributions to generate and complement the innovation they must make;
• Creative agility: it is the initiative to detect the ideas initially validated in the previous stage, to verify if it is feasible and is within the expected purposes;
• Creative resolution: concerns the implementation of innovation generated by collective creativity;

Given this, the main point of this concept is to get out of the proposition of ideas by putting into practice what has been proposed. After all, trying is the best way to validate whether it will work or not.

In addition, the error is not an obstacle to collective creativity, because it is seen as an opportunity to learn and adjust the routes to try again with more direction.

What are the advantages of Collective Creativity?

Understanding the advantages of a certain application is very important to facilitate decision-making about whether or not it is worth its implementation in your business.

Improved relationship between employees

A good relationship between employees is essential for a business to generate the expected results. After all, the climate of collaboration provides a better environment for work.

In addition, from another point of view, the relationship between employees and managers also has a significant improvement, which increases the feeling of trust between them and facilitates the dynamics of work.

Increased productivity and agility

As collective creativity is a dynamic process, one of the consequences is an increase in productivity. In this way, agility occurs naturally within the process of generating ideas and the completion of the authentic product.

Increased transparency by management

Transparency is essential within any institution, after all, the more aligned all employees are, the better they can contribute to achieving the objectives and development of solutions. In addition, transparency reflects other external people, which can be very positive for the company's image.

4 tips to stimulate Collective Creativity!

Thinking about how to put this knowledge into practice, we have separated some tips to help you:

1. Align the expectations of employees

For any implementation within your business to work, all employees must be aligned on how the methodology works and what its purpose is. Therefore, ensuring that expectations are aligned is essential for collective creativity to have a successful application.

2. Promote training

The process of collective creativity does not give results from one day to the next, so it is always necessary to seek more knowledge to increase this process further. Therefore, promoting training is a good alternative to stimulate the success of the methodology and also promote efficient training for your team.

3. Always be transparent

As previously reported, increased transparency is one of the advantages of applying collective creativity. However, it must also be stimulated by managers, so that it is efficient. In this way, promote a culture of transparency in your business so that collective creativity is productive.

4. Test new ideas

Testing is one of the principles of collective creativity and the results of this testing can be considered good indicators of the direction of the methodology and its objectives.

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